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Tuesday, April 16, 2024

Sony’s AI technology will change entertainment


Sony Middle East and Africa is leveraging its artificial intelligence capabilities in the region through innovative products and services across several key product areas, including televisions, digital imaging and audio products.

These investments in cutting-edge technology are aimed at meeting the growing personalization and digitization demands of online gaming and OTT in the region and providing an optimized experience for content creators.

One of Sony’s most notable technologies in 2023 is the Cognitive Processor XR, which allows Bravia TVs to analyze content and recreate it in the same way humans see and hear it in the real world. Sony’s real-time eye autofocus (AF) function also lets you shoot like a professional photographer, with perfect focus on the eyes in an instant.

mirrorless camera

At the same time, Sony’s Alpha 7RV mirrorless camera is equipped with the most advanced AI focusing system, which can accurately detect not only human faces, but also birds, animals, insects, and even vehicles. This new AI processing unit enables new breakthroughs in object recognition for still photography and video capture.

Joebin Joejoe, Deputy General Manager, Sony Middle East and Africa, said: “Artificial intelligence will be the most important technology in 2023, and adaptive AI and generative AI will make significant progress. Sony is already leveraging this technology through innovative products and services with this technology. region, helping them expand their creativity and actually enjoy entertainment. As an innovative technology brand, we plan to continue our growth strategy in 2023 and we are excited that more consumers in the region will discover our advanced products this year combination.”

Other notable AI advancements include DSEE Extreme, which incorporates Sony’s unique sensing technology to alter sound quality. In addition, Sony is also investing in Metaverse in areas such as games, music and sports. Sony has unveiled its latest Metaverse invention, a wearable motion tracking system called Mocopi. The new system, like the motion capture suit, consists of six colored sensors that are placed at different points on the body to capture human movements in real time and link them to the avatar. — trade arab news agency


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