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The Clown Free Flight coaster at Six Flags Over Texas opened in the spring of 2017. [Photo: Business Wire]
Edithann Velez Ramey has been named Chief Marketing Officer of Arlington-based Six Flags Entertainment, the world’s largest regional theme park company and the largest water park operator in North America. Her appointment took effect on 27 February.
The new CMO brings an “extensive track record in developing strategies to attract customers, build loyalty and demonstrate brand strength,” Six Flags president and CEO Selim Bassoul said in a statement. “As we continue to invest in the customer experience and grow our company, her experience working with fast-growing and established brands will be critical to our success.”
Velez Ramey will be responsible for driving and overseeing the company’s marketing strategy, including guest experience, group sales and sponsorship, and driving growth and brand awareness.
She has more than 25 years of marketing experience and a proven ability to work with leading hotel brands, the company said.
Most recently, Velez Ramey served as Chief Marketing Officer for Irving-based On the Border Restaurants, where she led the brand’s marketing, culinary and dining initiatives through menu optimization, rewards programs and customer experience innovation.
She also held strategic management positions at TopGolf Entertainment Group and Chili’s Grill & Bar and Maggiano’s Little Italy in Dallas. It is owned by Dallas-based Brinker International.
Throughout her career, Velez Ramey has worked to reconnect brands with customers and increase their relevance through redesigned product offerings, customer pricing incentives and affordable advertising, Six Flags said.
“I am excited to join Six Flags as it continues to revitalize and modernize its famous park for millions of families and thrill-seekers,” Velez Ramey said in a statement. “As the company executes on its long-term strategy, I look forward to helping drive attendance and customer loyalty by connecting with guests in innovative ways.”
For 62 years, Six Flags has entertained hundreds of millions of visitors with world-class roller coasters, themed rides, water parks and unique attractions.
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