TOD, a fast-growing streaming platform, has entered into a strategic partnership with payment leader TPAY to allow users to subscribe to its rich sports and entertainment content through their mobile numbers.
The partnership will initially reach up to 105 million consumers in Egypt and will expand to more countries in the Middle East and North Africa.
During the initial partnership phase, TPAY will enable TOD to accept subscription payments from consumers via DCB (Direct Carrier Billing), making its content accessible to consumers who do not have access to traditional payment methods such as credit and debit cards.
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John-Paul McKerlie, TOD’s Vice President of Sales and Marketing, commented: “TPAY offers unrivaled reach at META, has relevant local payment methods, and has a proven track record of making it quick and easy for merchants like TOD to accept payments. This Allowing us to instantly deliver our premium content to millions of people in the region.”
Raj Soni, COO of TPAY, added: “This partnership validates our position as the payment processing partner of choice for premium merchants, especially in the streaming vertical. All the complexities of faster payment cycles, compliance and risk management, while our merchants remain focused on their core business and expansion.” — trade arab news agency