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Track the evolving market for services and technology adoption


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DUBLIN, June 20, 2023 (GLOBE NEWSWIRE) — “The State of Media, Entertainment and Technology: Subscriptions to 2023” report added to ResearchAndMarkets.com’s supply.

This benchmark study examines the challenges and opportunities of the pay and free TV environment, including MVPD, vMVPD, SVOD, AVOD, FAST and OTA.

Tracking the evolving service and technology adoption market, the study examines which services TV content viewing households are using and paying for, how viewers are bundling traditional and new services, drivers of subscription and churn, satisfaction with video services, and more.

Key topics covered:

1. TV service landscape
1.1 Service Subscription/Use
1.2 How MVPD and OTT streaming subscriptions mix
1.3 SVOD Service: Access and Subscription
1.4 Incidence of receiving at least one service through another service
1.5 vMVPD Access: Access and Subscription
1.6 OTT Monthly Spending
1.7 Views on Payment for Streaming Media Services
1.8 Share of unpaid full subscription price
1.9 AVOD: Usage
1.10 Views on TV Services

2. TV Features
2.1 Evaluation of TV search function
2.2 Using Apps on Smart TVs for Specific Purposes
2.3 Demands for New TV Business Functions

3. Competitive TV ecosystem
3.1 Subscription to traditional and virtual MVPD services
3.2 Subscription to Premium/Pro TV Services
3.3 Satisfaction with MVPD and vMVPD services, views on the overall NPS of the MVPD industry
3.4 MVPD Monthly Spend
3.5 MVPD service intention in the next 6-12 months
3.6 Perceptions of cord cutters
3.7 SVOD intentions in the next 6-12 months
3.8 Frequency of short-term subscription behavior
3.9 Importance of Features When Considering Subscription to Streaming Services

4. Content
4.1 The Importance of TV Content and Features to the Household
4.2 Routine ratings for specific genres

5. Bundle video, data and voice services
5.1 Bundled sales and non-bundled sales
5.2 Home Internet Services: Subscription and Satisfaction
5.3 Loyalty to Home Internet Providers
5.4 Security/surveillance and mobile phone providers

For more information on this report, please visit https://www.researchandmarkets.com/r/zhi52s

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, top companies, new products and latest trends.

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900


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