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EAD, Aldar encourage recycling of single-use plastic bottles


The Environment Agency of Abu Dhabi (EAD) has teamed up with Aldar Properties to encourage a culture of recycling single-use plastic bottles.

As part of its sustainability campaign, Aldar will take over eight large Zero installations to make it easier for community members to dispose of their single-use plastic bottles before sending them for recycling.

Last year, EAD debuted the Big Zero unit during the Abu Dhabi Hunting and Equestrian Exhibition (ADIHEX). The new facilities will be placed at eight high-traffic locations in Aldar’s portfolio, including Yas Mall, Abu Dhabi’s largest shopping destination.

Residential area

These installations will also be present in many Aldar residential communities such as Gate and Arc Towers on Reem Island, Al Muneera, Al Zeina and Yas Acres.

EAD and Aldar are planning a social media campaign to educate the public about the location of the Big Zero. Real estate developers and managers have been key supporters of EAD’s “Mission Zero” campaign launched last June. Mission Zero outlines the emirate’s aspirational goals of zero single-use plastics, zero waste, zero emissions and zero harm to biodiversity in the emirate of Abu Dhabi.

Ahmed Baharoon, Executive Director, Environmental Information, EAD’s Science Extension Management, said: “Our partnerships with the private sector have proven to be very fruitful over the years, resulting in some important environmental movements being hugely successful. Aldar has been very keen in support of the EAD’s single-use plastic policy, and in particular by choosing to install our Big Zero at the location of their project in support of our Zero Movement mission. Aldar will then collect all single-use plastic bottles and send them for recycling , bringing us closer to the larger goal of achieving zero single-use plastic use or zero waste in Abu Dhabi.”

rich biodiversity

Salwa Al Maflahi, Director of Sustainability and Corporate Social Responsibility at Aldar, said: “The partnership with EAD reflects our commitment to safeguard the UAE’s rich biodiversity. Concern for the environment has been firmly rooted in our In business philosophy, our presence across residential and commercial properties across Abu Dhabi enables us to play a key role in Big Zero and EAD’s wider Mission Zero movement. This partnership contributes to our recently announced Net Zero 2050 plan Our success and our relentless efforts to improve the lives of the people and communities we serve are complementary and critical.”

EAD’s “Mission Zero” program has involved the “Pile it Up” school challenge, SMS campaigns, outdoor advertising, the government’s Baadr challenge and the Big Zero installation, among many other programs. To date, EAD has been able to collect approximately 1,500 kilograms of single-use plastic bottles through Big Zero facilities scattered across Abu Dhabi. — trade arab news agency


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