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UAE digital and sales jobs: Employers explore benefits beyond salary to hire and retain talent

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60% of respondents said they had problems attracting or retaining employees with digital skills, while 42% said the same for sales roles
Image credit: GN Archives

Dubai: Businesses in the UAE are looking for performance and recruitment, a new survey shows. However, the hiring woes have hit companies that ramp up their hiring efforts in the coming year due to a lack of candidates with core digital and sales skills.

Companies in the UAE are not planning to lay off staff in the next year, according to a report by WTW, the world’s leading consultancy, brokerage and solutions firm. The survey was conducted in September.

Respondents to the WTW survey said they must explore a wide range of compensation and reward strategies to attract and retain key employees.

better pasture

60% of respondents said they have problems attracting or retaining employees with digital skills, while 42% said the same is true for sales roles. Better growth opportunities and higher pay are the two main reasons employees leave.

Roman Weidlich, WTW UAE Senior Director, said: “Many Emirati businesses have had a strong year in 2022 and are optimistic about next year. They are ambitious in terms of recruitment, but this puts additional pressure on attracting and retaining the right talent, And the cost is right.

“Increasing base pay is often not enough. Greater workplace flexibility, greater investment in training opportunities, and tailored bonus and incentive schemes are all baked into the overall package employers offer.”

Benefits other than salary

Given the tight labor market, the findings show that employers are willing to offer non-salary benefits in addition to being paid to retain and hire the right talent.

  • Half (47%) say they are giving or plan to place more emphasis on non-financial compensation.
  • 72% provide greater workplace flexibility
  • 65% offer compensation at the highest end of the relevant salary range
  • 64% are increasing the scope of training opportunities
  • 57% offer one-time rewards and,
  • 52% of companies offer retention bonuses to key employees.

continue to recruit

Nearly half (47%) of companies surveyed said they have increased hiring since the beginning of 2022, with 57% adding that they expect to end the year better than last year.

Over the next 12 months, more than a third of respondents plan to increase their workforce, while 65% expect to maintain headcount. Those not surveyed said they would reduce headcount.

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