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UAE Times Exclusive Interview: Reliance Delivery Services’ Vision and Journey | Abdul Rahaman khan

The UAE Times recently had the privilege of conducting an exclusive interview with the visionary leader behind Reliance Delivery Services. Below are some insightful excerpts from the conversation:

1.  How did reliance delivery come into existence?

Reliance Delivery Services began its journey in the UAE three years ago with the vision of becoming a leading last-mile delivery company. We identified a significant gap in the market for efficient and reliable delivery services catering to restaurants, grocery stores, and pharmacies. Our founders, including myself, recognized the growing demand for timely and quality delivery services driven by the increasing reliance on online ordering. We saw an opportunity to bridge this gap and provide exceptional delivery experiences to customers.

2.  What are your goals?

Our primary goal at Reliance Delivery Services is to establish ourselves as the premier last-mile delivery company in the UAE. We strive to set new industry standards by consistently delivering exceptional service to our clients and end customers. We aim to streamline delivery operations, optimize routes, and leverage technology to ensure prompt, accurate, and hassle-free deliveries. Additionally, we are committed to sustainable practices and intend to minimize our environmental impact as we grow.

3.  What is your and your company’s biggest strength?

My biggest strength lies in my ability to envision and execute strategies that align with our company’s mission. As for Reliance Delivery Services, our greatest strength is our customer-centric approach coupled with cutting-edge technology. We’ve invested significantly in creating an advanced platform that optimizes delivery routes, offers real-time tracking, and enhances the overall customer experience. This, combined with our dedicated and skilled team, sets us apart.

4.  What experiences and steps led you to the place where you are today?

My professional journey in the logistics industry provided me with a deep understanding of operational intricacies and customer expectations. With each role and challenge, I honed my skills in management, strategy, and problem-solving. These experiences equipped me to lead Reliance Delivery Services effectively and drive it toward becoming an industry leader.

4.  What experiences and steps led you to the place where you are today?

My journey to becoming the General Manager of Reliance Delivery Services has been shaped by years of experience in logistics and operations management. I’ve held various leadership roles in the delivery industry, which provided me with insights into the complexities of managing last-mile logistics effectively. With each role and challenge, I honed my skills in management, strategy, and problem-solving. These experiences have guided our business strategy, helping us anticipate challenges and implement innovative solutions. Each step along the way, from understanding customer expectations to optimizing processes, has contributed to our present position as a prominent player in the delivery services sector.

5.  Why did this industry interest you and how did you get started?

The delivery services industry fascinated me due to its dynamic nature and its role in shaping modern consumer behavior. The rise of e-commerce and online ordering presented a tremendous opportunity to provide value-added services that directly impact people’s lives.

Witnessing this shift, my background in logistics and my passion for innovation were the driving forces that led us to initiate Reliance Delivery Services.

6.  Describe the biggest challenge you’ve had to tackle in running your business.

One of the most significant challenges we faced was ensuring consistent and reliable delivery during the peak of the COVID-19 pandemic. The sudden surge in demand, coupled with restrictions and logistical disruptions, tested our operational resilience. We overcame this challenge by swiftly adapting our operations, implementing strict safety protocols, and leveraging data-driven insights to optimize routes and delivery schedules. Our team’s dedication and ability to innovate under pressure were instrumental in navigating this complex situation successfully.

7.  Tell us something about yourself that many people you work with don’t know.

Certainly, sharing a personal aspect that might not be widely known about me – I’m a dedicated fitness enthusiast. Outside of my role in the logistics industry, I have a passion for maintaining a healthy and active lifestyle. I’m an avid runner, and I often lace up my sneakers to hit the pavement and challenge myself with various distances. Additionally, I have a love for playing football (soccer) – there’s something invigorating about being on the field and engaging in a sport that promotes teamwork and camaraderie.

In my downtime, I also enjoy indulging my curiosity by reading about a wide range of topics. I have a penchant for delving into random subjects, from science and history to quirky trivia. This habit of exploring diverse information not only keeps my mind engaged but also fuels my creativity and problem-solving skills in my professional endeavors.

8.  What is a typical day like for you?

A typical day for me starts with reviewing operational performance metrics and addressing any immediate concerns. I engage with our team to ensure seamless coordination and address any escalated issues. Much of my day involves strategic planning, analyzing data to enhance efficiency, and exploring ways to further elevate our services. Additionally, I make it a point to connect with clients and gather feedback to continuously refine our offerings.

9.  Describe a time when you and your team had to think and act strategically.

During a major expansion phase, we needed to establish a presence in multiple new areas while maintaining service quality. Our team collaborated to develop a comprehensive strategy that included market analysis, resource allocation, and technology integration. This approach enabled us to scale seamlessly while upholding our commitment to exceptional delivery experiences.

10.  What values have helped you overcome challenges in your career? Tell us about a time that you led others to success.


Resilience, adaptability, and a relentless focus on customer satisfaction have been my guiding values. A notable instance was during a critical service disruption. By fostering open communication and empowering our team to explore solutions, we navigated the challenge successfully. Their collective efforts led to a new approach that not only resolved the issue but also enhanced our overall operations.

11.  What distinguishes your company’s services/solutions or products from those of its competitors? Tell us about the upcoming releases we should be aware of. How do you handle rapid growth and scale effectively?

What truly sets Reliance Delivery Services apart is our unwavering dedication to innovation and exceptional customer service. We’re continuously investing in technology to improve our delivery algorithms, enhance real-time tracking, and ensure timely and transparent deliveries. An upcoming release includes a customer-centric mobile app, allowing users to personalize their delivery preferences and experience. To handle rapid growth, we maintain a dynamic infrastructure, prioritize talent development, and leverage data analytics to optimize operations while maintaining service excellence. This enables us to provide clients with accurate delivery estimates, minimize delivery times, and enhance transparency. As we continue to grow, we are focused on maintaining a flexible infrastructure that can quickly adapt to increased demand

Sarfraz Khan
Sarfraz Khan
Entrepreneur | Writer | Motivational Speaker

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