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Uber announced the appointment of Pia El Hachem as general manager of Uber in the UAE, Jordan and Lebanon. In her new role, Hachem will lead Uber’s strategy, operations, policy and business development while overseeing the company’s end-to-end business.
Hachem has been at Uber since 2018 as head of strategy and planning for the Middle East and North Africa region, and her work has since expanded to sub-Saharan Africa. In her previous role at Uber, Hachem contributed to the development of strategy and business plans for the MEA region, most recently setting priorities and growing the business in various markets.
“I am honored to take on this new role at Uber, building on growing the business,” said Hachem. “I look forward to leading the Uber business, focusing on our efforts to achieve our sustainable mobility goals, and expanding our product portfolio to meet local needs. demand, and of course growing our ride-sharing business in all 3 countries.”
strategists and leaders
“Through her many years of experience and previous roles at Uber, Pia has proven to be an exemplary strategist and leader and is a perfect fit for her new role as General Manager for the UAE and the Levant,” said Uber Middle East and said Frans Hiemstra, Managing Director and General Manager, Middle East. Africa. “I look forward to Pia enhancing our product and advancing Uber’s business in these strategic markets as she assumes this new role,” he added.
Prior to joining Uber, Hachem was a management consultant at Strategy&, where she worked closely with clients in various industries to develop and implement strategies in the Middle East and Southeast Asia. — trade arab news agency
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