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Friday, May 17, 2024

“I want to see Printajo at the top of the market not only in Dubai but also in the whole UAE for its commitment, quality, and service”

Recently we had an insightful interview with Nizam Uddin, the visionary Founder & CEO of Printajo, a leading vehicle branding company in Dubai. With over 15 years of experience in design and branding, Nizam has demonstrated a keen eye for design and a profound understanding of customer needs.

Through his entrepreneurial spirit and extensive knowledge of branding, Nizam has successfully positioned Printajo as a prominent player in the vehicle branding landscape. The company’s success is evident through the trust it has gained from numerous clients who seek top-notch branding solutions.

Below, we present a glimpse of the conversation for our readers.

UAE Times: What inspired you to start your own company or venture in this industry?

Nizam Uddin: I have worked in many multinational companies for about 15 years, starting from a beginner and eventually becoming a department head in design and branding. I always had the vision to start my own company and give conventional design and branding concepts a new dimension. That’s why I founded Printajo in Dubai, with the aim of providing the best vehicle branding experience to my customers.

I specifically chose Dubai City as it is already a business hub and offers significant growth potential in the coming days.

UAE Times: Can you share key milestones and turning points in your journey as an entrepreneur in a challenging sector?

Nizam Uddin: It’s hard to talk about milestones (soft smile) right now as I have just started my own journey. However, I want to share that we have already worked with many renowned companies, and I’m proud that all my customers receive the best vehicle branding support from Printajo.

The main turning point of our company was developing cutting-edge printing techniques. We have created advanced printing techniques specifically tailored for vehicle wraps. This breakthrough has enabled us to offer high-quality, durable, and visually striking wraps that surpass industry standards.

UAE Times: How do you foster innovation within your company? Can you provide an example of a successful innovation initiative?

Nizam Uddin: One successful innovation initiative we implemented was the introduction of eco-friendly and sustainable materials for vehicle wrapping. Considering the increasing demand for environmentally friendly solutions, we proactively researched and sourced materials that not only look visually appealing but also have a minimal impact on the environment. This initiative resonated with our clients, who appreciated our commitment to sustainability. It also opened doors to new business opportunities with eco-conscious organizations.

I always encourage a culture of innovation, the adoption of new technology, and experimentation. By practicing these principles, we strive to stay at the forefront of the industry and consistently deliver innovative solutions to our clients’ needs.

UAE Times: Tell us about your company’s strength that gives you confidence.

Nizam Uddin: I always believe that an experienced and technically sound team can achieve any target. My team members have extensive backgrounds in vehicle wrapping, graphic design, printing technologies, and project management, making them a pillar of strength for Printajo.

Their proficiency, creativity, and skills allow us to deliver exceptional service to our clients. With such a talented team, I dream of Printajo becoming the leading vehicle branding company in Dubai.

UAE Times: How do you adapt your business strategy to capitalize on emerging opportunities and industry shifts?

Nizam Uddin: The vehicle branding industry is always evolving. That’s why staying agile and proactive is key to remaining at the forefront of this ever-evolving sector.

We regularly monitor the market, gather customer insights, and conduct research and development to stay aligned with market trends. We ensure that our business strategy remains adaptable to capitalize on emerging opportunities and industry shifts. This approach allows us to stay competitive, meet changing customer needs, and maintain our position as industry leaders in vehicle branding.

UAE Times: How important have mentorship and networking been in your professional journey?

Nizam Uddin: Mentorship and networking have played vital roles in my professional journey. I have learned from my seniors, and I also take the opportunity to teach and guide my juniors in my professional life. This culture is essential for both freshers and professionals who want to excel in their careers.

Those who have been my mentors have provided guidance, expanded my perspectives, offered emotional support, and facilitated continuous learning. Their influence has significantly contributed to my growth as a professional, and I continue to value and actively seek out these relationships to further enhance my journey.

UAE Times: What advice would you give aspiring entrepreneurs in this industry? What key lessons have you learned along the way?

Nizam Uddin: I have learned throughout my career the importance of building a strong team and maintaining a customer-centric approach. Additionally, I’ve understood the value of staying adaptable, continuously learning, and being responsive to industry shifts. Ultimately, success in this industry comes from a combination of passion, dedication, innovation, and a relentless commitment to delivering exceptional service to clients.

For aspiring entrepreneurs in the vehicle branding industry, I would offer the following advice:

  • Embrace Innovation: Stay ahead of the curve by embracing innovation. Continuously seek new technologies, materials, and techniques that can enhance your offerings and set you apart from the competition. Embrace creativity, think outside the box, and be willing to take calculated risks to stay at the forefront of the industry.
  • Build Strong Relationships: Maintain strong relationships with clients, suppliers, and industry professionals. Networking and building a solid reputation are crucial in this industry. Nurture client relationships by delivering exceptional service, exceeding expectations, and maintaining open lines of communication. Collaborate with suppliers to source quality materials and stay updated with industry trends. Engage with industry professionals through networking events, conferences, and online communities to expand your knowledge and opportunities.
  • Focus on Quality and Attention to Detail: In vehicle branding, quality and attention to detail are paramount. Ensure that your work is of the highest standard, from design to installation. Pay meticulous attention to every aspect of the process, ensuring precise measurements, color accuracy, and seamless installation. Quality work not only impresses clients but also contributes to your reputation and customer satisfaction.
  • Stay Agile and Adapt: The vehicle branding industry is constantly evolving. Be prepared to adapt to changes in technology, customer preferences, and market trends. Stay agile in your approach, be open to feedback and market insights, and continuously improve your offerings to meet the evolving needs of your clients.
  • Learn from Failures and Stay Resilient: Entrepreneurship comes with its share of challenges and setbacks. Embrace failures as learning opportunities and stay resilient. Persevere through tough times, maintain a positive mindset, and use setbacks as stepping stones for growth and improvement.

UAE Times: What are your long-term goals for Printajo? How do you plan to remain competitive in the evolving business landscape?

Nizam Uddin: My long-term goal is to become the trusted branding partner for my clients. I envision Printajo at the top of the market, not only in Dubai but also across the whole UAE, known for its commitment, quality, and exceptional service.

Through continuous research and development and market studies, we will ensure our competitiveness by providing the best quality materials, graphic design, and branding concepts. By pursuing these strategies, we are confident in our ability to stay competitive in the ever-evolving business landscape.

Connect with Nizam Uddin on LinkedIn.

Find Printajo on LinkedIn, Facebook, Twitter, & Instagram.

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