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Monday, March 4, 2024

Wisewell prevents 1 million plastic bottles from landfill


Wisewell, a leading water technology company in Dubai, says users have now consumed a staggering 500,000 liters of water from its Model 1, effectively preventing one million 500ml single-use plastic bottles from going to landfill.

As the UAE prepares to host COP28, sustainable development practices have become a global focus. “Imagine a million plastic bottles lined up in a row – they would stretch from Dubai to Abu Dhabi,” said Sami Khoreibi, co-founder and executive chairman of Wisewell.

“Each bottle saved marks a step towards a sustainable future, reinforcing our commitment to reducing our environmental impact. This achievement resonates with our ethos [Dubai Can] initiative to encourage individuals to choose refillable water bottles. “

innovative solutions

Wisewell’s achievements go beyond environmental sustainability. Its innovative Liter by Liter program is making a real difference in humanitarian aid around the world.and [Splash]As a leading water charity, for every liter consumed by Wisewell Model 1 users, Wisewell donates an equivalent amount of clean water to children in Africa who lack access to clean water.

This collaboration is supporting a growing number of children who now have access to clean drinking water at school. Splash Programming currently serves 1,000,000 users per day and is expanding rapidly.

“Our partnership with Splash is about more than philanthropy; it’s about creating meaningful impact and changing lives,” said Wisewell co-founder and CEO Sebastien Wakim. It’s working, one liter at a time.”

Wisewell’s commitment aligns perfectly with the UAE’s vision for environmental leadership and global philanthropy. Their work contributes to a healthier UAE and drives a global shift towards sustainable hydration – a move of unprecedented importance amid escalating global water and environmental challenges. — trade arab news agency


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