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Paris Hilton launches fragrance in Dubai – News

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Hilton was full of praise for the city at the launch.



Paris Hilton with Vijay Samyani of Concept Brands Group (Photo: Provided)

Paris Hilton with Vijay Samyani of Concept Brands Group (Photo: Provided)

through CT

Posted: Tuesday, December 28, 2021 at 2:03 pm

Paris Hilton was recently in Dubai for the exclusive launch of the new Luxe Rush Fragrance organised by Brands4u.

The grand launch was held at the VIP Cocktail Boutique Party and in accordance with Covid-19 standard operating procedures, on December 23 at the Waldorf Astoria Palm Jumeirah, an exclusive event for just 40 guests.

Paris Hilton shared her excitement at the launch, saying: “I’m so excited to be in Dubai. It’s one of the best cities to live in and it’s even more enjoyable to be with my husband now. Thanks Brands4u, look It feels great to present to you my newest fragrance, Luxe Rush.”

Vijay Samyani, Founder and Chairman of Concept Brands Group, added: “It is always a pleasure to have such personalities among us. Having Paris Hilton in Dubai for the second time has been a treat for all of us because I myself am very excited about her latest fragrance. It is a very proud moment for me to see Luxe Rush available exclusively on Brands4u.”

Luxe Rush is now available at all Brands4u outlets in the UAE.

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