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Abu Dhabi Airport, which operates five airports in the emirate, is holding company ADQlaunched a new corporate brand identity.
The company said the new brand architecture unifies the visual identity of Abu Dhabi Airport and its subsidiaries, drawing from Abu Dhabi’s visionary leadership, economic foresight and reputation as one of the world’s most popular tourist destinations draw inspiration from.
“As we prepare to enter a new chapter of growth and development, our corporate rebrand reflects our bold vision to shape the future of the airport experience. ” Jamal Al DahriManaging Director and Chief Executive Officer of Abu Dhabi Airports.
“Our strategic pivot is a direct response to the changing nature of our industry and will allow us to enhance the experience for our passengers, partners and stakeholders.”
The company operates Abu Dhabi and Al Ain International Airports, as well as Al Bateen Executive Airport and Sir Baniyas and Del Mar Island Airports.
The company said the new corporate identity reaffirms Abu Dhabi Airports’ commitment to the UAE’s economic vision and wider aviation environment through three priority areas.
The first priority area is to provide a safe, secure and sustainable airport environment and operations that reflect industry best practices and fully comply with international regulations, guidelines and goals.
Second, it will play an important role in Abu Dhabi’s social and economic development, providing connectivity and hospitality, demonstrating the emirate’s status as a major tourist destination, helping to boost trade, tourism and GDP growth.
The third priority is collaboration and innovation to deliver an industry-leading airport experience and exceptional products and services.
Updated: October 28, 2022 at 10:19 am
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