UAE’s Tres Marias expands distribution in MENA region

With significant category growth forecasts for the next 12 months, the alternative milk brand is expanding distribution in the Middle East and North Africa to include hotels in Bahrain, Jordan, Oman, Qatar and Saudi Arabia

Tres Marias said the initial focus of the expansion was on the area’s cafe, hotel and restaurant market | Photo Credit: Tres Marias

Dubai-based coffee and alternative milk brand Tres Marias is launching a new range of plant-based milk products in the Middle East and North Africa (MENA) region.

The company is expanding its range of barista plant-based milks from its home market in the UAE to the wider GCC countries, including Bahrain, Jordan, Oman, Qatar and Saudi Arabia.

Tres Marias said the initial focus of the expansion was on the cafe, hotel and restaurant markets in the region, with plans to diversify retail distribution by 2023.

Plant-based milks are currently sold in oat, soy and almond varieties, with coconut coming soon.

“Tres Marias is expected to grow by 70% this year, and with the successful launch of our plant-based milk range, we expect a further 35% growth in 2023. This is a pivotal time for Tres Marias. Tres Marias founder Maria Pavani said:

Tres Marias Coffee was established in June 2019 and has partnered with ally coffee Exclusive distribution of its packaged coffee beans. The company then expanded its business to specialty instant coffee and coffee capsules in Dubai.