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Saturday, December 9, 2023

Abu Dhabi unveils plan to reach 24 million tourists by 2023


Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) has outlined a growth roadmap for 2023, with plans to increase visitor numbers from 18 million in 2022 to more than 24 million.

Research by DCT Abu Dhabi reveals that culture is the main reason for nearly half (47%) of international tourists traveling. Abu Dhabi DCT’s cultural attractions are expected to welcome around 4 million visitors this year, an increase of more than 1 million visitors from the previous year, as the cultural seeker community rises.

DCT Abu Dhabi Undersecretary Saood Al Hosani said the plan to promote and protect the emirate follows a strong performance in 2022 that demonstrated the innovation, resilience and integration of Abu Dhabi’s culture and tourism sector.

Al Hosani said: “Culture is at the heart of everything we do and we have set bold and ambitious goals for 2023 to promote, preserve and develop Abu Dhabi and share it with the world. We are proud to share our 2022 A number of results that powerfully demonstrate how we can re-ignite growth engines through resilient cultural and tourism sectors through visionary leadership and key partnerships across different creative industries.

“We are driving Abu Dhabi forward by creating new jobs and career opportunities, fostering growth in the cultural sector across the cultural and creative industries (CCIs), while enabling a thriving business and leisure tourism industry. Our aim is to Share Abu Dhabi with the world and enrich people’s lives.”

The Abu Dhabi Department of Culture and Tourism focuses on promoting and preserving culture, building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, to strengthen national identity, develop talent, improve People’s awareness of Emirati traditions and culture. values ​​and develop a strong and innovative culture. The department continues to formulate policies to preserve Abu Dhabi’s heritage, the emirate’s museums and cultural sites, and curate visual and performing arts programs that attract diverse audiences from the UAE, the region and around the world.

This year, DCT Abu Dhabi plans to create more than 300 jobs in the fast-growing video game industry. The target will include more than 20 new companies with significant expansion potential to boost the UAE capital’s successful gaming and esports ecosystem.

DCT Abu Dhabi also promotes and preserves the Arabic language, and the Abu Dhabi Arabic Language Center (ALC) increases Arabic proficiency in the UAE community, while supporting the development of the Arabic publishing industry through key projects such as Kalima and Isdarat. The ALC’s goal for 2023 is to attract more people to the book fair and festival.

Al Hosani said: “All of these initiatives help strengthen our position as a key platform for culture and creativity where thought leadership, cross-cultural exchange and innovation thrive. Most importantly, we are proud to continue to develop Abu Dhabi Bild’s major museums, such as the Zayed National Museum, Abu Dhabi Natural History Museum and Al Ain Museum, also host cultural events such as the upcoming Abu Dhabi Cultural Summit later this year. In 2019, we will once again bring together leaders from the arts, heritage, media, museums, public policy and technology to explore how culture transforms societies and communities around the world.”

In support of the target of over 24 million tourist arrivals by 2023, the destination is growing and has recently opened new attractions such as Yas Island Sea World Abu Dhabi, Pixoul Gaming, Adrenark Adventure and Snow Abu Dhabi.

Experience Abu Dhabi, DCT Abu Dhabi’s destination brand, is transforming the emirate into a year-round destination offering exciting, inspiring and rejuvenating experiences for visitors to explore at their own pace. These include showcasing the Al Ain Oasis in Abu Dhabi, providing an authentic experience for local tourists and cultural seekers.

The Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) has revealed details of visitor figures for 2022 in the department’s forthcoming annual report, underpinning Abu Dhabi’s annual visitor numbers of 18 million, up from 1.5 million in the previous year. The volume increased by 17%. Last year, cultural venues achieved a near-perfect 99% visitor satisfaction rate, including three of DCT Abu Dhabi’s most visited venues: Louvre Abu Dhabi, Cultural Foundation and Qasr Al Hosn.

DCT Abu Dhabi organizes major exhibitions and an impressive range of visual and performing arts programs across its different museums and cultural venues, and welcomes over 245,000 students to learn about Abu Dhabi’s cultural scene.

Fulfilling its mission to raise awareness of the UAE’s heritage, the ministry inscribed two new intangible cultural heritage items on UNESCO’s Intangible Cultural Heritage List, including the ancient art of camel calls and date palms, and continues to organize major cultural Events and festivals.

DCT Abu Dhabi confirmed the growth in leisure and MICE visitation and revealed that hotel occupancy rates will exceed 70% in 2022, exceeding the Middle East average. These include a 24% increase in overnight hotel guests compared to 2021 to 4.1 million, while the average stay per visitor is three nights, resulting in a massive 18% year-over-year increase in revenue per visitor. Room available compared to 2022.

Renowned as a global business hub, Abu Dhabi will welcome 603,000 MICE visitors and host 1,210 MICE events in 2022, showcasing its world-leading venues, hotels and facilities, cementing its position as the premier destination for business events .

DCT Abu Dhabi continues to work closely with Miral, Etihad Airways, Adnec and other MICE partners to attract more meetings and incentive groups to the emirate, which was recently named the best event in the Middle East by the International Congress and Convention Association. Best association meeting city (International Chamber of Commerce). – trade arab news agency


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