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Monday, September 25, 2023

Branded Entertainment Agency of the Year


winner: Portal A

Portal A is a digital content company whose first project was a web series, starting in the early days of internet video white collar brawler, eventually airing on television for multiple seasons. From day one, the agency’s goal has been to help brands evolve from advertisers to content creators by providing in-house creative direction, production services, talent partnerships and distribution. In 2019, after a decade of independent development, Portal A partnered with Jimmy Kimmel’s media company Wheelhouse, which holds a minority stake in the company.

Today, Portal A’s 40-person store enables a range of brands, including Target, Google, Clorox, Amazon, AB InBev, Universal Pictures, Major League Baseball and Lenovo, to connect with consumers through original content. It also produces original series, specials and films for streaming platforms such as YouTube, Snapchat, Disney and Netflix.For example, the agency created the flagship collection of Snapchat Originals Level Up With Steph Curryin which Curry coaches a new generation of athletes.

Last year was a banner year for the company. Through original series, branded films and viral moments, the agency has an online audience of more than 75 million and more than 820,000 hours of total watch time on its content.

Honorable mentions: Passion Point Collective


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