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Emirates News Agency – Italian top football league Lega Serie A announces first MENA office in Abu Dhabi

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ABU DHABI, 9th March, 2023 (WAM) — Lega Serie A, Italy’s premier professional football league, has announced the imminent opening of its first office in Abu Dhabi in the Middle East and North Africa (MENA) region led by Alfonso Stefano is An accomplished executive with over 20 years of experience in the regional sports media industry, including roles at Abu Dhabi Sports Council and Abu Dhabi Media.

To celebrate the milestone, the league has teamed up with XDubai, the UAE’s leading adventure and extreme sports centre, to launch a stunning video capturing the arrival of Italian football in the region.

The video shows some of the league’s top teams skydiving the UAE, donning their respective jerseys against the backdrop of the country’s most famous destination, and glimpses football legend Christian Vieri at the helm of the plane.

Commenting on the announcement, Michele Ciccarese, Commercial and Marketing Director of Lega Serie A, said: “Our partnership with XDubai to officially launch Italian football in the MENA region presents a significant opportunity for Lega Serie A and its clubs to expand their reach globally. With over 30 million Calcio fans, including a young demographic under the age of 25, the MENA region is an important market for us. As the football industry experiences a surge in original content creation, sports organizations must cater to their target audience and distribute localization content. XDubai’s adventurous spirit makes them an ideal partner for us and we are excited to embark on this journey together.”

Mohammad Javad, General Manager of XDubai, said: “As Dubai’s mobile lifestyle experience brand and its ethos of constantly pushing the limits and setting new standards, XDubai’s extraordinary experiences, platforms and partnerships aim to inspire people of all ages and abilities to be different. to explore life in a different way, to see the world from another point of view, and passionately express a mentality of X. We are delighted to partner with the Italian Football League through a shared passion to go beyond, and together to reimagine the limits of what each of us can achieve, because together we Working hard to support the development of Italian football in the UAE and the wider region”

At the Leaders’ Sports Business Summit in Abu Dhabi earlier this month, Serie A announced its intention to launch a six-month global roadshow across five continents to culminate in the sale of its TV rights. Abu Dhabi Media and Starzplay have exclusive live rights to Serie A in the MENA region, which includes more than 20 countries including UAE, Saudi Arabia, Egypt and Morocco.

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