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Sunday, December 10, 2023

FL Entertainment Creates “Banijay Events” and Appoints


FLEntertainment Cretes Barney activities & Afrancois roll call dand Brugada as CEO

Paris, 22 June Chapter 2023: Global entertainment leader FL Entertainment has announced the launch of ‘Banijay Events’, a live events product that will leverage the company’s expertise and success in content production and expand its capabilities in the wider entertainment industry. The new product development will be led by François de Brugada, currently CEO of Banijay France.

This announcement follows FL Entertainment’s recent new investments in The Independents and Banijay’s acquisition of Balich Wonder Studio. These investments in the events business, combined with the creation of Banijay Events, demonstrate FL Entertainment’s ambition to become a global leader in live event production. The new product will form part of FL Entertainment’s leading global content production and distribution business, led by Banijay CEO Marco Bassetti.

This strategic move is based on the assessment that the live event production industry has huge growth potential. It remains largely unintegrated, with a business model very similar to that of content production and distribution on which media and entertainment giant Banijay is built. With revenues of €3.2 billion by 2022, Banijay has proven the strength of its long-term creative strategy and approach, which FL Entertainment will further leverage.

Brugada, CEO of Banijay France since 2015, has built an ecosystem of the best talent, brands and intellectual property, firmly positioning the group as the undisputed production leader in the country. Brugada now has more than 15 local production labels and is responsible for nurturing a local catalog of nearly 3,000 hours of diverse, high-quality content per year, a portfolio that continues to grow and prosper under his guidance. Brugada first joined Banijay when it was founded in 2008 as Executive Vice President of Content and was subsequently named Chief Operating Officer, working closely with Chairman Stéphane Courbit to support the organization’s presence in France, Spain, the US, Scandinavia, Germany and India. Initial international expansion ambitions. Australia. In this role, he also initiated internal cross-regional format sharing and helped develop and position the organization’s global brand.

In order to develop and execute the Group’s dedicated strategy, Brugada will be responsible for developing this part of the business, creating synergies with the rest of the Group and identifying additional companies to build out its dedicated product portfolio.

Francois Riach, CEOFL Entertainment: “The live events business has skyrocketed in the wake of COVID-19 and given our already established entertainment assets, it is a perfect complement to our group and our strategy to become a global leader in integrated entertainment. Leveraging our entrepreneurial production/distribution model, we are here A field with big ambitions and believe this new enhanced product will be a destination for creativity and amazing events.”

Banijay CEO Marco Bassetti: “Diversifying our content capabilities beyond the screen marks a real shift for the group. The launch of Banijay Events, thanks to the recently announced investment, has established a solid foundation and from here there are many opportunities for further collaborations and global growth .Combined with the appointment of François, who has been a key figure in Banijay’s journey, marks a significant commitment to our live events business and we are all looking forward to seeing what comes next.”

Francis de Brugada, CEO of Banijay France: “Developing the business in France has been an exciting journey and supporting scripted products as part of this work. Joining FLE to lead the Banijay campaign is like going back to Banijay’s early years for me; but this time there have been two A major player has joined – I’m excited for this new challenge! There are many similarities between Banijay and the event production business, and I have no doubt that by blending the two experiences we can build a healthy foothold in the market , as it has been done in the audiovisual field.”

Recruitment is underway to find a replacement CEO for Banijay France and Brugada will stay on until at least September to ensure a smooth and effective transition period.


For further inquiries please contact:
Florida Entertainment:

Caroline Cohen
Head of Investor Relations, FL Entertainment

Hugues Boëton – The Brunswick Group

Nicolas Grange – Brunswick Group

About Belly Entertainment
Founded by 30-year entertainment industry pioneer and entrepreneur Stéphane Courbit, FL Entertainment Group is a global leader in multimedia content and online sports betting and gaming, combining Banijay, the world’s largest independent production publisher, with Advantages of Betclic Everest Group, Europe’s fastest growing online sports betting platform. In 2022, FL Entertainment’s combined revenue and adjusted EBITDA through Banijay and Betclic Everest Group will be 4.047 billion euros and 670 million euros, respectively. FL Entertainment is listed on Euronext Amsterdam. ISIN: NL0015000X07 – Bloomberg: FLE NA – Reuters: FLE.
For more information, please visit https://www.flentertainment.com/

About Barney
Content powerhouse Banijay has more than 130 production companies in 21 territories and a multi-genre catalog of over 160,000 hours of original programming.

The group is a collective of creative entrepreneurs representing some of the largest global brands in the market, including Survivor, Big Brother, Peaky Blinders, Master Chef, Rogue Heroes, Marie Antoinette, Mr Bean, Love Triangle, Hot Wheels: Ultimate Challenge, manhunt, black mirror, summitand groupies Among other things. The company conceives and delivers high-quality multi-genre IP that is born locally and spreads globally, telling the best stories in the best possible way.

Founded in 2008, the company operates under the direction of CEO Marco Bassetti, based on independence, creative freedom, collaborative entrepreneurship and business acumen.


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