GMG, a global wellness company that operates leading brands in sports, daily necessities, health and beauty, real estate and logistics, said it will open its first Sun & Sand Sports (SSS) store in Singapore.
The store combines the latest in digital retail technology with the widest selection of fitness and lifestyle products. The company plans to open 11 SSS stores in Southeast Asian markets, including Singapore and Malaysia, within the next 36 months.
Founded in Dubai, UAE in 1979, Sun & Sand Sports champions intense movement and an active lifestyle throughout the Middle East with its solid portfolio of the world’s most popular sports, fitness and lifestyle brands. Today, the brand represents a sports haven for Middle Eastern customers and offers its customers a premium shopping experience that seamlessly connects online and offline. This also reflects the rapid rise of the parent company GMG to become a leading global conglomerate.
Mohammad A. Baker, Vice Chairman and Chief Executive Officer of GMG, said: “For many years, Asia has been the engine of consumption growth in the world. At GMG, we saw an opportunity to leverage our retail expertise from the moment we entered the Southeast Asian market. .With brands such as Sun & Sand Sports we are constantly challenging ourselves to find innovative ways to bring our customers added value and a first-class shopping experience. The brand’s tremendous success in the Middle East has been inspiring and we are delighted to now introduce SSS The experience extends to Asian customers.”
Southeast Asia is currently witnessing a retail boom, whether through immersive technology or digital payments. Its impressive growth has been driven and sustained by a youthful demographic, growing spending power and digitally savvy consumers. Also, in the sports and outdoor segment, the segment is expected to reach $38.75 billion by 2023, according to Statista. For GMG, the new SSS store reflects these consumer trends and thus fits perfectly with the company’s aggressive growth plans in the region.
The brand strives to create a fun and engaging experience that challenges each athlete to be the best version of themselves, and the new SSS store at the Raffles City complex in central Singapore invites shoppers to shop across several exciting ‘phygital’ Areas are spread throughout the store.The new 11,000 sq. ft. store offers a diverse range of global athletic brands across different sports and intensity levels.
Digital LED mounts, levitating shoes, pickup sensors and more provide a dramatic backdrop for a modern and immersive consumer experience. A customization zone allows shoppers to personalize products to their tastes, while in-store digital foot scanners make shopping for shoes a breeze. For those looking for new style inspiration, the ever-changing ‘trend editor’ section curates some of the store’s best and trendiest offerings of the moment.
“We are proud of our position as a global success story born in the UAE. This win was built on setting new benchmarks for customer experience. In Singapore, we are doing it again with the most modern and interactive retail concept in the city To this point, a new standard has been set for sports retail,” said GMG Sports President Carl Masterman.
GMG aims to open 100 new stores in Southeast Asia by 2025, and has already set up an Asian headquarters in Malaysia to oversee operations in the region. Since entering the Southeast Asian market in 2020, it has opened 31 stores in Malaysia, Singapore and Indonesia.
In December 2020, GMG acquired RSH, one of Southeast Asia’s largest multi-brand sports retailers, establishing a footprint in key international markets with a potential customer base of 700 million. – trade arab news agency