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Kerzner International Holdings, which owns Atlantis Resort and Residences, said its lifestyle and fitness brand Siro will launch its first hotel, Siro One Za’abeel, in Dubai in the fourth quarter (Q4) of 2023.
One Za’abeel is being developed by Ithra Dubai, a wholly-owned subsidiary of Investment Corporation of Dubai.
Siro has also announced the next member of its groundbreaking ambassador program, ‘Team Siro’. British Somali professional boxer and humanitarian Ramla Ali joins world-class soccer team AC Milan and British Olympic swimmer Adam Peaty, who each play an advisory role in the development of Siro, from a bespoke training program to recovery, nutrition and fitness.
Siro will offer guests a bold new immersive hospitality experience that anticipates the traveler’s needs and invites them to “live the journey” through tailored programs and treatments developed by experts in fitness, mental health, nutrition and sleep. “.
Cyro experience
Siro One Za’abeel will offer a comprehensive fitness and wellness program in a beautifully designed hotel setting with stunning views of the Dubai skyline. Guests will have access to state-of-the-art facilities while receiving expert guidance and guidance from a team of fitness and wellness experts. Programs will focus on five pillars: fitness, nutrition, sleep, recovery and mindfulness.
Guests can choose to participate in a complimentary 3D body scan to assess their physical fitness, providing data to the hotel’s coaching team to create a personalized plan to meet individual needs and goals. Integrated digital technology, including a dedicated app, will support guests during their stay; offering everything from mobile check-in to nutritional monitoring, gamification and vitality tracking.
A state-of-the-art health club will form the centerpiece of the hotel’s two floors, with at least 1,000 square meters of gymnasium and dedicated yoga and meditation spaces, as well as ample studios for group exercise classes, as well as access to local gyms. Other amenities include strength and conditioning, cardio and free weight training areas, as well as HIIT, cycling, boxing and Pilates studios.
Professional trainers, coaches, nutritionists and technicians will be on hand at One Za’abeel to help guests make and maintain healthy lifestyle choices. Rooms feature the latest technology to promote restorative sleep, including smart Aero Plush mattresses, restorative wardrobes and smart drapes that will connect to the Siro app alarm clock and gradually open a few minutes before the alarm goes off, allowing natural light to fill the room. The alarm clock will be set according to the guest’s circadian rhythm to alleviate jet lag and encourage the body to wake up in a more rested state.
Siro will also offer a dedicated recovery laboratory to deliver a range of specialized wellness treatments. Cutting-edge technologies available include cryotherapy, infrared and oxygen therapy, as well as a range of supportive therapies including physiotherapy, acupuncture and assisted stretching. A dedicated mindfulness coach will offer workshops and specific sessions on breathing, meditation and visualization.
Beginning with One Za’abeel, integration into the local community is the main goal of every Siro hotel. The brand is developing a partnership strategy to provide physical activity and educational opportunities to the local community. Additionally, in each destination, Siro offers guests unique excursions to test endurance and discover the local area through sports such as cycling, sailing, hiking, climbing and kite surfing. In Dubai, Siro One Za’abeel will offer cycling on the Al Qudra Lakes, hiking in the Hatta Mountains and paddle boarding in the Arabian Gulf.
Philippe Zuber, CEO of Kerzner International, said: “Siro represents Kerzner’s ambition to continually push the boundaries of the hospitality industry and provide guests with innovative ways to be a better version of themselves, regardless of their personal journey. Siro will transform fitness and recovery Hospitality Services, go far beyond expectations by combining our excellence in developing truly exceptional hotels and experiences with the invaluable insight and expertise of world-class international athletes.
“The result will be a curated, bold guest experience, with a strong opportunity to stand out. Siro One Za’abeel will be the first time we deliver on this commitment and then expand the Siro community internationally, and we can’t wait to introduce the world Show what we’ve created.”
a Za’abeel
Siro One Za’abeel will join One&Only One Za’abeel in Dubai’s newest architectural landmark, One Za’abeel. Issam Galadari, CEO of Ithra, said: “Siro is a bold and innovative new Kerzner brand. It will serve a global community focused on health and wellbeing with a destination offering not yet seen in Dubai and the hospitality industry. We are proud to be developer and partner of this unique project and look forward to building this iconic development at One Za’abeel in Dubai.”
A symbol of Dubai’s ambition, innovation and pioneering spirit, One Za’abeel stands proudly in the Za’abeel district in the heart of the city, strategically located at the gateway to Dubai’s International Financial District. The two-tower high-rise mixed-use development will also include One&Only One Za’abeel, One&Only private residences and office space, in addition to The Gallery, a gorgeous retail podium, a panoramic sky plaza and the world’s longest cantilever Beam The Link building intersects the two towers of One Za’abeel.
Standing awe-inspiring 100 meters above the ground and seemingly floating between the towers of One Za’abeel, The Link will become Dubai’s new must-see sky-high lifestyle destination. Focused on high-end hospitality, the space will explore world-class restaurants, retail and entertainment. A dramatic swimming pool on the rooftop of The Link will be the focal point of the design, offering incredible 360-degree views of Dubai.
Ramla Ali, Siro’s newest face, embodies the brand’s values of strength and originality. Discovering the world of boxing at an early age brought Ali confidence and discipline, and she soon became the first Muslim woman to win the British title, before founding the Somali Boxing Federation and becoming the first boxer in history to represent the country in competition Olympic.
Ali said: “Partnering Siro was a natural choice for me. I strive to create an environment in the male-dominated world of boxing where women feel welcome and encouraged to participate. Likewise, Siro reflects my ambitions, Namely launching hotels and platforms where everyone can feel welcome, work for their well-being, and have a positive impact on their physical and mental health.
“I’m excited to work with the team to develop programs and experiences that give guests the opportunity to learn lifestyle habits they can take with them and incorporate into their everyday lives.” – trade arab news agency
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