24.8 C
Wednesday, February 28, 2024

Microsoft and Activision deal includes selling streaming rights

In a bid to gain approval from the UK’s anti-trust regulator for its $69 billion sale to Microsoft, Activision Blizzard, the creator of “Call of Duty,” will transfer its streaming rights to Ubisoft Entertainment.

In early 2022, Microsoft had announced the largest gaming deal in history, but Britain’s competition regulator blocked the acquisition due to concerns over Microsoft’s dominance in the emerging cloud gaming market.

After extended negotiations, the Competition and Markets Authority (CMA) confirmed its initial decision to reject the deal, prompting Microsoft to present new terms.

Under the revised agreement, Microsoft will not be allowed to exclusively release Activision games on its Xbox Cloud Gaming service or dictate licensing terms for rival services.

Instead, Ubisoft, a French gaming competitor, will gain the cloud streaming rights for Activision’s existing and upcoming PC and console games for the next 15 years, excluding Europe where the original deal was accepted.

Industry experts believe this shift increases the likelihood of the deal’s approval. Microsoft’s new proposal will be reviewed by the CMA by October 18, and the regulator will assess the revised deal for its impact on competition.

The agreement signifies a major concession by Microsoft and reflects the CMA’s rigorous approach to tech deals post-Brexit.

Despite the US Federal Trade Commission opposing the deal, the European Union approved it based on Microsoft’s commitments to license Activision’s games to other platforms.

Next Article

Related Articles

UAE Corporate Tax Introduces Dh10,000 Fine for Late Registration

UAE Corporate Tax – Unveiling the Dh10,000 Fine for Late Registration The Ministry of Finance recently unveiled a new initiative aimed at bolstering compliance with...

Saudi Arabia and Qatar Join Forces in Bid for Transformative Egyptian Project, Prosperity Unleashed

Saudi Arabia and Qatar Compete for Revolutionary Egyptian Project In the race to invest in the Ras Ghamila area of Sharm El-Sheikh, Egypt, institutions backed...

Elon Musk Visionary Optimus Video Leaves Audiences Intrigued: Unraveling the Mystery Behind its Power

Elon Musk Visionary Video Leaves Viewers Intrigued Elon Musk has sparked widespread intrigue and speculation across social media platforms with the unveiling of a humanoid...

World Bank Call for Women’s Empowerment and Equal Opportunity

World Bank Commitment to Women's Empowerment and Equal Opportunities Takes Center Stage In a recent visit to Tamil Nadu to oversee World Bank-supported projects, Anna...

Abu Dhabi-Backed RedBird IMI Secures $1.45 Billion Deal for UK’s All3Media

Abu Dhabi-Backed RedBird IMI Secures Powerhouse $1.45 Billion Deal for UK's All3Media RedBird IMI, spearheaded by Jeff Zucker, the former CNN executive, has clinched a...

Latest Articles