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Monday, June 17, 2024

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Our regular features celebrate memorable scenes, moments, launches and events related to the global aviation and travel retail landscape.

United Arab Emirates. American actor Tom Cruise returns today to Abu Dhabi International Airport’s soon-to-open Midfield terminal, a key part of the new terminal Mission: Impossible – Dead Reckoning Part 1 Filming wrapped ahead of the film’s Middle East premiere tomorrow night at the Mandarin Oriental, Emirates Palace.

The star of the highly anticipated seventh installment Mission impossible The concession arrived at the new Midfield Terminal at Abu Dhabi International Airport with the first flight.

To celebrate the movie, Cruise unveiled a custom Mission impossible Etihad Airways Boeing 787 Dreamliner livery. As the official airline of the film, Etihad Airways will carry the film branding on this flight around the world.

Cruise control: US show star arrives at Abu Dhabi International Airport’s new midfield terminal

The imposing structure of the Midfield Terminal is decorated with a similar theme in honor of its role in the film. One of the most thrilling and technically complex action scenes in the film was shot on the roof of the building, which is 315 meters high.

The film will officially open in theaters on July 13, which will mark the first time the interior of the terminal has been opened to the public. Mission: Impossible – Dead Reckoning Part 1 There are also airport-specific sets, including the Etihad First Class Lounge, and scenes from the Liwa Desert.

Elena Sorlini, Acting CEO of Abu Dhabi Airports, said: “We are delighted to welcome Tom Cruise, the cast and crew of Mission: Impossible: Dead Reckoning Part 1 Back to Abu Dhabi.

“We are proud of our role in the film and our contribution to Abu Dhabi as a destination that attracts global talent. The scenes shown in the film are a testament to the architecture, scale and design of the iconic Midfield Terminal, whose Inspired by the cultural elements of Abu Dhabi.”

Antonoaldo Neves, Chief Executive of Etihad Aviation Group, said: “Partnering with Mission: Impossible is a testament to the Abu Dhabi destination and what it has to offer. Bi and our team couldn’t be more proud to showcase the unique attractions of the emirate of Abu Dhabi, our new airport and Etihad Airways in the film.”

Scenes filmed at the Midfield terminal required 21 days of prep, seven days of production on shoot, and involved 762 actors, crew and suppliers.

Etihad Airways enters liquidation

In related news, Etihad Airways teamed up with Paramount Pictures to celebrate the film’s release.

Passengers flying Etihad First and Business Class from this month until August will enjoy a cinema-inspired movie snack menu and indulge in themed mocktails such as Mission Accomplished, Undercover Sipper, Secret Agent and Thyme’s Up. All Etihad passengers will enjoy in-flight entertainment featuring Mission: Impossible content.

In addition to the in-flight experience, Etihad Airways will celebrate the film’s release with a co-branded marketing campaign that includes bespoke content and flight specials with self-destruct offers.

Later this year, passengers traveling on Etihad flights will be able to experience a dedicated Mission: Impossible channel on E-BOX, its inflight entertainment service. The channel will feature all seven Mission: Impossible films as well as exciting behind-the-scenes content.

Amina Taher, Vice President, Brand, Marketing and Sponsorships, Etihad Airways, said: “The Mission: Impossible blockbuster is an extraordinary series and we are honored to be partnering with Paramount Pictures , showing Etihad Airways and Abu Dhabi to the world.

“We are delighted to be able to give millions of passengers the opportunity to enjoy the Mission: Impossible film on Etihad flights and to showcase the film across our global network.” ✈


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