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Friday, June 2, 2023

Music PR Luke Burland, Bobbie Gale launch 2b Entertainment – ​​Variety

Veteran music publicists Luke Burland and Bobbie Gale have teamed up to form a new company, 2b Entertainment. The duo have over 30 years of experience working with artists, music labels and brands. Both previously held senior media relations positions at Warner Bros. Records (now Warner Records) and as popular independent producer – Burland, most recently at BB Gun Press (founded by Brian Bumbery, now Apple Music Senior Communications Executive); Gale on her own MixedMediaWorks.

Los Angeles-based 2b Entertainment’s client list includes Jojo Siwa, Danny Elfman, mike deanHolly Humberstone, Josh Groban, Julian Casablancas, Justin Tranter, Maggie Lindeman, megan trainer, my chemical romanceOK, let’s go, Shania Twain and Steve Earle, among other artists. Corporate accounts span entertainment, lifestyle and fashion, representing brands such as CITI, +1 Records, Laylo, Dad Grass, Muserk and Cosm. (See full list here.)

“Unrelenting commitment, great relationships, creativity, no bullshit,” boasted the press release announcing the new shingles.

“Our plan is simple: keep working with clients we love, achieve incredible results, and have some fun along the way…God, I love this job,” Burland said.

Gale added: “MixedMediaWorks was founded on the principle that we only work on projects we believe in. This means we can focus entirely on our chosen client base. We are delighted to be working with Luke and her team as they have Same values: honesty, loyalty, hard work, open and constant communication, and being the best partner for our clients.”

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