NBCUniversal and Amazon announced Friday that they are teaming up to expand the streaming presence of NBC and Telemundo local news stations.
The deal gives Amazon customers in the US access to local breaking news coverage and original content from NBCU’s local stations. The new FAST (Free Ad-Supported Streaming Television) channel will provide round-the-clock coverage from NBC and Telemundo stations in the top TV regions.
No details about the terms of the deal were released.
“We are excited to grow our existing partnership with Amazon to expand the reach of our local news content to millions of people on Fire TV and Echo Show devices,” said Mat Schnaars, president of NBCUniversal Content Distribution, in a statement. “Journalism continues to be the number one choice for viewers, and we are proud to reach new audiences with top-notch news coverage on local television stations.”
Channels available on Friday include Noticias Telemundo Noreste, Noticias Telemundo California, Noticias Telemundo Texas, Noticias Telemundo Florida, NBC New York News, NBC Los Angeles News, NBC Chicago News, NBC Philadelphia News, NBC Dallas News, NBC Washington DC News, NBC Boston News , NBC Bay Area News, NBC South Florida News, NBC San Diego News and NBC Connecticut News.
According to Erick Opeka, chief strategy officer at Cinedigm Entertainment, FAST is “one of the most exciting and certainly fastest growth I’ve seen in a vertical since I’ve been in the industry” At a round table on the topic Presented by TheWrap in 2022. Some in the industry believe that the FAST channel audience will soon surpass the cable audience.
Local stations join Amazon offerings to continue NBCU’s expansion into the FAST field. These channels are already available on Peacock, Samsung TV Plus, The Roku Channel and Xumo Play. Fire TV also includes the Peacock app for free, as well as FAST Channels from Today All Day and Dateline 24/7. Fire TV also includes web apps for NBC, Bravo, E!, Oxygen, Syfy, USA, Universal Kids, MSNBC, NBC News, CNBC, NBC Sports, and Telemundo.
“With the support of NBC and Telemundo stations in the nation’s top television regions, our local news streaming channel provides premium news to English and Spanish speakers, and we can’t wait to introduce our highly regarded news to Amazon’s streaming audience brand,” Meredith McGinn NBCUniversal Local Executive Vice President of Digital Networks and Local Productions said in a statement.