exclusive: In a move aimed at “expanding the Hollywood intersection,” broadwayWest End and regional theaters, movie ticket site Hollywood.com and theater producers Dutch Worldwide Entertainment today announced the launch of an online syndicated ticketing venture, which includes content and ticket sales for live entertainment.
Under the Hollywood.com Live banner, the joint venture has begun selling tickets for Broadway, West End and regional theaters online.
According to the announcement, the combined venture will leverage Hollywood.com’s “over 25 years of deep entertainment content and user traffic into ticket sales” to cross-sell tickets for theatrical productions by extending the Theaterly brand and driving traffic to live theaters through it.
Mitchell Rubenstein, head of Hollywood.com Live, joined Laurie Silvers and Robert Nederlander, Jr., said: “This new business and the acquisition of Theaterly is a huge positive for theater productions and consumers.”
Silvers and Rubenstein are founders of Syfy Channel, Broadway.com and MovieTickets.com, and co-founders of Misfits Gaming Group.
Nederlander is the Chief Executive Officer of Nederlander Worldwide Entertainment, which develops, manages and operates theaters worldwide, produces Broadway and related programming, and produces cultural and educational events in the US and international markets.
Nederlander said: “We have the opportunity to significantly expand the audience for legal theater productions. It’s a win-win situation.”
Theatrely, co-founded by Kobi Kassal, Jordanna Brody, Max Sauberman, Max Johnson and David Treatman as a college radio show, has acquired a dedicated online community. Regional production. The platform focuses on reaching young theater fans and audiences through social media.
“The team at Hollywood.com Live is one of the best in the business,” Kassal and Brody said in a statement. “We are keen to use this opportunity to expand our reach to a wider audience.”
Financial details of the acquisition were not disclosed.
The venture is the latest move by Hollywood.com: In January, the company acquired Dance Media, publisher of Dance Magazine and digital publications Dance Spirit, Pointe, Dance Teacher and The Dance Edit.