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Monday, March 4, 2024

Royal Furniture targets the booming real estate market

As Dubai’s real estate sector thrives, the home decor industry is experiencing a surge in demand for furniture that combines contemporary and traditional elements. Sulin Sugathan, President and Director – Retail at Royal Furniture, stated that intricate design, pastel colors, sustainability, ceramic materials, glass elements, nude colors, gold plating, and black-and-white chic aesthetics are highly sought after.

In an interview, Sulin Sugathan discussed the impact of the booming real estate market on furniture sales and Royal Furniture’s strategies to leverage this trend. They have adapted their showrooms to serve as design storyboards, enhancing the shopping experience and helping customers visualize how their furniture complements larger living spaces.

Sustainability is a significant concern in the furniture industry. Royal Furniture addresses this by manufacturing locally to reduce the carbon footprint associated with international transportation and imports. They aim to meet the growing demand for eco-conscious furniture while actively addressing environmental challenges.

Balancing international designs and competitive pricing is achieved through large-scale manufacturing capabilities, a global team to stay ahead of trends, and a commitment to offering top-quality, trendsetting furniture at competitive prices.

Looking ahead, the furniture industry is shaped by regional manufacturing, design innovation, quality, and sustainability. Royal Furniture is deepening its commitment to regional manufacturing, emphasizing design excellence, quality, and timely delivery, while expanding factories to minimize wastage.

A key milestone for Royal Furniture in 2023 was the establishment of new regional manufacturing units, including Headboard and Metal factories, demonstrating their commitment to regional production and market responsiveness. These milestones highlight the company’s dedication to innovation and efficiency in the furniture industry.

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