Pay-by-the-minute car rental platform Udrive has partnered with Dubai RTA and Dubai Holding to launch a dedicated fleet to make traveling to and from Hatta smoother.
The move will allow residents and tourists to explore the leisure, cultural and natural attractions of Dubai Heights.
Hatta products are in line with ‘World’s Coolest Winter’, the UAE’s visionary tourism campaign, which aims to support domestic tourism in the UAE while attracting global visitors by highlighting the country’s most famous leisure, cultural and natural landmarks.
Last year, the campaign boosted domestic tourism by 36 percent to 1.3 million visitors. By facilitating smoother traffic between Dubai and Hatta, Udrive and RTA are providing a reliable and convenient transportation system for explorers.
Adel Shakeri, Director of Planning and Business Development, RTA Public Transport Authority, said: “RTA’s strategic focus on providing an integrated transport network between Dubai and Hatta will continue to strengthen its position as a major tourist destination. With the tourist season in full swing , we have aligned with key strategic partners such as Udrive to provide seamless travel for UAE tourists and residents who are looking for special places to spend quality time.”
Each car-sharing vehicle charged by the minute is used three to five times in a day, and Udrive also supports the Dubai 2040 urban plan, which aims to build a 20-minute city by reducing inter-city traffic pressure and improving commuters across the UAE. connectivity. The startup has nearly 1,000 vehicles in the UAE and recently expanded to Saudi Arabia as well. Since its launch in 2016, there have been 380,000 registered users and a total of 2 million trips.
Nicholas Watson, co-founder and CEO of Udrive, said: “For many, Hatta is one of the untapped gems of the UAE, offering truly fantastic possibilities for visitors. Being part of Dubai and aligned with the city’s vision “Working together, we are delighted to provide residents and visitors with unforgettable leisure experiences. This is a region that requires motorized transportation and our ambition is to provide freedom of movement for people across the UAE. This partnership is coordinated, Strategically using our platform to better connect people to Hatta as a top adventure destination.”
Hatta Fleet has been activated and mileage allowances have been increased within the Udrive platform to provide affordable mobility solutions to and from destinations. Users will be able to book one of the dedicated cars to travel in comfort to and/or from Dubai Heights, while having the flexibility to use the car to explore some of the best attractions within Hatta. Currently, the product is available to Udrive customers in Dubai, with plans to expand it to other Emirates.
Team Hatta’s branding stands out from other Udrive vehicles. In these cars, drivers can drive 350 km on the first day (compared to Udrive’s daily fleet, which is limited to 100 km per trip), which can be extended by up to two days using the extended mileage limit at a cost of 99 dirhams. The fleet has launched a spacious Mitsubishi Pajero SUV so users can enjoy road trips with family and friends in comfort.
Visitors can enjoy several great packages until the end of the season, more information can be found on the Visit Hatta website.
“Broad mobility, an innovative digital ecosystem, and supporting Dubai’s mobility landscape to accommodate exponential growth and development are all part of Udrive’s vision, and this product hits all the boxes for us. Innovation is Udrive’s ongoing journey, after three Months in development, we’re excited to expand the boundaries of travel and bring together the best experiences at our community’s fingertips,” Watson added.
“With several new and existing destinations, there is scope to develop innovations and connect people via mobile, and Udrive is keen to continue to strengthen this in the future.”
To start using the service, commuters can download the app on Google Play, the App Store or Huawei and sign up, or follow instructions on the website, a statement said. – trade arab news agency