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There’s no shortage of things to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they think it means a lot to the city. Visit Sacramento. As the first day of the city’s newest music festival, GoldenSky will take place on Saturday. Country Music Festival is produced by the same organizers that hold Aftershocks of the long-running festival. Testa said the think tank behind Aftershock wanted to bring another festival to the city after being so successful in Sacramento. About 160,000 people attended this year, with about 65 percent coming from outside the region, according to the Sacramento Tourism Board. “The spending that happens at these festivals is huge,” Testa said. “The economic footprint was way beyond the gates of the festival, and these people were in town for days.” Testa said the aftershocks brought about $30 million to the area. It is estimated that the new GoldenSky festival will bring in about $10 million in its first year. RELATED | KCRA Weekend Roundup: Things to Do in the Sacramento Area October 14-16 It’s incredible to work with you all. We’re excited to see all of our country-loving fans and bring a new demographic to our venue with a range of experiences for everyone. Shirley Moranville, general manager of the Residence Inn by Marriott Sacramento Downtown, said she sees a spike in bookings whenever there are big events and festivals in town. “October has been a good one for Sacramento. month,” she said. “All of these things get people out, get people travel, and put tax revenue back into our economy. “Visit Sacramento estimates more than $50 million will be spent in the city next weekend between Aftershocks, GoldenSky and Ironman California.
There’s no shortage of things to do in Sacramento this weekend, and for those who work in the city’s tourism industry, they think it means a lot to the city.
“The more we host, the better these things get,” said Mike Testa of Sacramento Tourism.
The first day of the city’s newest music festival, GoldenSky is scheduled for Saturday. Country Music Festival is produced by the same organizers that hold Aftershocks of the long-running festival. Testa said the think tank behind Aftershock wanted to bring another festival to the city after being so successful in Sacramento. About 160,000 people attended this year, with about 65 percent coming from outside the region, according to the Sacramento Tourism Board.
“The spending that happens at these festivals is huge,” Testa said. “The economic footprint extends far beyond the gates of the festival, and these people are in town for days.”
Testa said the aftershocks brought about $30 million to the area. The new GoldenSky festival is estimated to bring in about $10 million in its first year.
| Related | KCRA Weekend Roundup: Things to Do in the Sacramento Area October 14-16
“We’re excited to be in Sacramento and start working with our local partners,” said GoldenSky Marketing Director Holly Doscher.
“It’s been incredible to work with everyone. We’re excited to see all of our country-loving fans and bring new demographics to our venues with a range of experiences for everyone.”
Shelly Moranville, general manager of the Residence Inn by Marriott Sacramento Downtown, said she sees a spike in bookings whenever there are big events and festivals in town.
“October was a good month for Sacramento,” she said. “All of these things are getting people out, getting people traveling, and putting tax revenue back into our economy.”
Visit Sacramento estimates more than $50 million will be spent in the city next weekend between Aftershocks, GoldenSky and Ironman California.
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