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Trip.com Group hosts Abu Dhabi delegation to foster collaboration and strengthen destination expansion


Shanghai – Ctrip Group received a delegation led by HE Saleh Al Geziry, Director of the Tourism Bureau of the Abu Dhabi Ministry of Culture and Tourism on July 6, 2023.

During the visit to the group headquarters, His Excellency Saleh Al Geziry and his party were warmly received by Sun Bo, Chief Marketing Officer of Ctrip Group. The two sides discussed ways to strengthen the strong relationship and new areas of cooperation to promote the development of Abu Dhabi.

The two parties signed a strategic partnership in the Arabian tourism market last year, aiming to elevate the UAE capital as a premium tourism destination, targeting travelers from key Asian and European markets.

During the discussion, the two parties expressed their willingness to deepen cooperation in various fields such as product development and marketing, especially in newly developed attractions in Abu Dhabi.

Mr. Sun Bo and His Excellency Saleh Al Geziry shared their thoughts on enhancing product diversity and using Ctrip Group channels to further promote new products in Abu Dhabi and increase the number of tourists.

The two sides also discussed how to enhance Abu Dhabi’s presence and influence in the Chinese market.

Ctrip’s search volume shows that Abu Dhabi-related keywords far exceed the level from January to June 2019. In 2023, the average daily flight search volume will increase by 78% year-on-year.

Mr. Sun Bo said: “Ctrip Group is delighted to strengthen our partnership with Abu Dhabi, an extraordinary tourist destination known for its fascinating history, breathtaking natural beauty and vibrant cultural scene. and famous.

With its broad brand portfolio and global network, Trip.com Group will strategically expand its presence in the Middle East while supporting destination partners including Abu Dhabi.

“We are honored to host His Excellency Saleh Al Jaziri and his delegation, and we appreciate this wonderful discussion. Looking ahead, Ctrip Group will continue to leverage its strengths in marketing and technology capabilities to present to the world To showcase and promote the beauty and diverse experiences of Abu Dhabi to international travelers everywhere.

About Ctrip Group

Trip.com Group is the world’s leading travel service provider, including Trip.com, Ctrip, Skyscanner and Qunar.com. Through its various platforms, the Trip.com Group helps travelers around the world book travel products and services smartly and cost-effectively, and helps partners integrate their products with users by integrating comprehensive travel-related content and resources, as well as advanced transactions. connect them. The platform consists of an app, a website and a 24/7 customer service center. Ctrip Group was established in 1999, listed on NASDAQ in 2003, and listed on the Hong Kong Stock Exchange in 2021. With the mission of “pursuing perfect travel and making the world better”, it has become one of the most famous travel groups in the world . To learn more about the Trip.com Group, visit: group.trip.com.

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Source: Ctrip Group

(C) 2023 Electronic News Publishing, source ENP Newswire


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