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Sunday, September 24, 2023

Yanmar Compact Equipment appoints top EMEA executive


Yanmar Compact Equipment, a global player in industrial machinery and construction equipment, has appointed José Cuadrado as its new Managing Director for the Europe, Middle East and Africa (EMEA) region.

Cuadrado joins Yanmar’s global leadership team, reporting to the company’s Global Chief Executive Officer, Giuliano Parodi. In his new role, he will be responsible for further developing regional capabilities and driving client success.

Together with his EMEA team, he will play an important role in establishing Yanmar Compact Equipment as a global leader in the compact equipment industry.

Cuadrado brings extensive construction, industrial and automotive-related experience. This understanding spans general management and product management, aftermarket support, digital transformation and strategy.

Cuadrado was most recently CEO of Irish ride-hailing and handling specialist Timoney Technology. His early career included senior positions at well-known global organizations such as Ingersoll-Rand, Bobcat and CNH Industrial.

Global CEO Giuliano Parodi applauded the appointment: “The EMEA region is a strong driver of our global business and I am confident that under Cuadrado’s leadership Yanmar Compact Equipment will be a positive catalyst for change that will support the interests of our customers, Dealers, suppliers, employees and the wider community.”

Cuadrado is Spanish and holds a Master’s degree in Business and Economics from the University of Valladolid (Spain).


On accepting the appointment, Cuadrado said, “I am delighted to be joining a company that shares Yanmar’s heritage and reputation. These are exciting times of change for the construction equipment industry and I look forward to helping ensure that Yanmar Compact Equipment becomes a leader in this technological and sustainable transformation.” leader.”

“The values ​​of product quality and innovation that have made Yanmar Compact Equipment respected globally will remain at the core of everything we do. We have a lot of work to do to improve organizational efficiency so we can focus on what matters most, delivering value to our customers and dealers,” he said.

“Finally, we will embrace upcoming technologies such as machine connectivity, automation, alternative fuels and business digitization. We will always do this with the needs of our dealers and customers at the center,” he added.

Yanmar’s compact equipment business has four plants in Japan, France, Germany and the United States, offering a range of products and services.-TradeArabia News Service


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