Boopin was proud to be working with Step Conference as a lead partner at last week’s Dubai edition. The partnership reflects the institution’s strong commitment to empowering innovative thinking and advanced technologies to shape the future of digital experiences. Held at Dubai Internet City on 22-23 February, the event offered attendees from the UAE and around the world an engaging series of panels, workshops and networking opportunities. Boopin’s presence makes an impact, showcasing live experts on the digital track, discussing cutting-edge technology and digital topics. Ali Aboukhreibe, Director of Strategy at Boopin, delivered the keynote “Three Minds: How AI Will Shape the Future of Marketing and Advertising,” while Zeena Al Kurd, Director of Social and Content at Boopin, moderated a unique panel on Arabic in Digital Marketing importance. Razmik Kalaidjian, Managing Director of Boopin KSA, shared his thoughts on D2C business models and why some companies succeed while others fail. The agency believes that conferences like this one are critical to fostering relationships between industry leaders and inspiring young innovators. Collaboration builds bridges between disciplines, stimulates the exchange of ideas, and accelerates tangible results. Boopin strives to stay at the forefront of developing breakthrough solutions, so partnering with the Step Conference was an easy decision; creating an opportunity to collaborate and learn from each other while staying abreast of the latest developments in the field. Boopin looks forward to participating in the Step Conference Saudi later this year.
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