Central Hotels & Resorts, Dubai’s leading hotel group, posted an impressive 9% year-to-date total revenue growth, highlighting impressive growth in revenue and occupancy.
“The first half of 2023 has been an extraordinary period for Central Hospitality Group, with substantial growth in revenue and occupancy. Our unwavering dedication to service excellence and innovative strategy has paid off. We are incredibly proud of our achievements, And thanks to our guests and partners who continue to support us,” said Abdulla Al Abdulla, Chief Operating Officer and Group General Manager.
A hotel’s success can be attributed to several key factors. Central Hotels & Resorts has successfully re-established relationships with OTA channels and local/international travel agencies, resulting in the highest market share among its competitors. In addition, successful campaigns also contribute to the hotel’s revenue growth and overall success.
During this time, the hotel has received a large number of guests from various markets, including Saudi Arabia, UK, France, Germany and the CIS. In addition, the Israeli market has been a significant contributor to all Central Hotels & Resorts’ results, demonstrating the hotel’s ability to appeal to diverse guest segments.
The group has launched several initiatives and strategies that have had a positive impact on its performance. Online campaigns launched by hotels have a direct impact on revenue growth and increased hotel visibility, resulting in increased customer engagement and satisfaction.
During this time, the group has received prestigious awards and recognitions, including the Department of Economy and Tourism (DET) award for achieving the highest standard of hotel apartments based on online reviews. Royal Central Hotel The Palm and First Central Hotel Suites also received a 2023 Traveler Review Award for excellence in performance and service.
To improve guest satisfaction, Central Hotels & Resorts implemented processes such as bringing in customer service officers and making significant investments in properties. These initiatives ensure an impeccable accommodation experience for guests and provide guests with better value for money through a series of value-added services.
Hotels are seeing a change in guest booking behavior, with more guests choosing to book through online portals such as booking.com and Agoda. In response, Central Hotels & Resorts developed a strategy to secure its fair share of the market by integrating value-added services that increase guest satisfaction and foster loyalty.
Central Hotels & Resorts actively participates in sustainability initiatives and community events, including Earth Hour, in keeping with its values and positively impacting its reputation. The hotel is committed to transforming the hospitality industry and redefining sustainability, further enhancing its position in the industry.
Building on the solid foundation of success in the first half of the year, the hotel aims for continued growth throughout the remainder of 2023 while exceeding guest expectations.
“We are delighted to see the positive response from our guests and the market as a whole. The trust and loyalty of our guests is a testament to our commitment to delivering an exceptional experience,” added Al Abdulla. “We will continue to invest in our properties and programs to enhance guest satisfaction, sustainability and community engagement.” – trade arab news agency