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Wednesday, December 6, 2023

Peugeot’s new 408 makes its debut in GCC


Peugeot has announced the arrival of the all-new 408 in the GCC, the first of its kind in the history of the brand and in the automotive market as a whole. With the new 408, Peugeot is showing the creativity of its team by offering a new fastback silhouette.

With its feline stance and distinctive charisma, this new-age Peugeot features engineering excellence focused on efficiency and intelligent electrification, as well as emotion delivered by cutting-edge technology dedicated to driving pleasure and instinctive use.

The charm of innovation

The Peugeot 408 fascinates with its dynamic fastback silhouette and unconventional style. The feline stance is a hallmark of the Peugeot design language, while its sharp lines, body-coloured grille and iconic lion emblem underscore bold style. The rear bumper features an upside-down cut that adds a touch of strength and character.

The 408 sits confidently on wheels with a diameter of 720 mm, striking 20-inch rims with disruptive geometry. The innovative light signature, with fang-shaped LED lights at the front and three-claw LED lights at the rear, further embodies the unique charm of Peugeot.

The Peugeot 408 is available in six exclusive colours; Obsession Blue (new colour, chosen to commemorate the model’s launch), Titanium Gray (new colour), Artense Gray (Allure trim only), Elixir Red, Pearl White and Black Perla Nera , giving customers the opportunity to stand out from the competition.

Spacious and efficient interior

Inside the new Peugeot 408 you will find exceptional comfort and ample space. Measuring 4.69m long and with a wheelbase of 2.79m, the 408 offers extraordinary legroom and a spacious 536-litre boot, which expands to 1,611 liters with the rear seats folded down. The sleek, thin profile enhances aerodynamic efficiency for a superior driving experience.

The combination of emotion and technology

The Peugeot 408 brings an emotional driving experience to the driver and passengers. It features the latest generation of Peugeot’s renowned i-Cockpit, which offers a compact steering wheel for unique agility and precise movements. Designed with quality and connectivity in mind, the cockpit incorporates state-of-the-art technology to make every journey more intuitive and meaningful.

Superior Security and Performance

Safety is paramount in the new Peugeot 408, with a range of advanced driver assistance systems to ensure peace of mind on the road. These include adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, lane keep assist, and driver attention alert. The 408 is equipped with a 215 horsepower engine and an 8-speed automatic transmission for outstanding performance and efficiency.

Peugeot’s future

Linda Jackson, CEO of the Peugeot brand, said: “At Peugeot, we believe that life is better through glamor. With its distinctive look, innovative fastback silhouette and unbridled elegance, the new 408 perfectly Embodies the philosophy and creativity of the Peugeot brand.” . “No matter how you look at it, the new Peugeot 408 is designed for car enthusiasts and lifestyle enthusiasts who want to break with tradition in the pursuit of responsible fun. It embodies Peugeot’s strict technical standards – controlled Efficiency and a very high level of digitalisation.” experience – and strong emotions of instinctive driving pleasure. “

The Peugeot 408 transcends the traditional classification of sedans and SUVs, ushering in a new era of modernity and elegance. It pushes the boundaries of design, technology and performance to deliver an extraordinary driving experience that exceeds expectations.

Fifteen of the first limited edition cars of the new Peugeot 408 “Alawel” were sold in the UAE in less than 90 minutes in early May as part of an exclusive online launch ahead of the new 408’s arrival in the Middle East. trade arab news agency


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